Salespeople as Businesspeople #12 - By Brent Patmos

The Salespeople as Businesspeople blog posts will deal specifically with the behaviors, strategies and skill sets that lead to salespeople thinking as businesspeople and achieving advanced levels of sales performance.

Competency #12 - Trusted Advisor: The salesperson as businessperson is recognized as a trusted advisor to his/her clients and customers. They provide quality sales and business advice. Credibility is assured because they consistently keep commitments and have a strong track record of useful prior advice, guidance and direction throughout the sales process.