Salespeople as Businesspeople #11 - By Brent Patmos

The Salespeople as Businesspeople blog posts will deal specifically with the behaviors, strategies and skill sets that lead to salespeople thinking as businesspeople and achieving advanced levels of sales performance.

Competency #11 - Obvious Expert: The salesperson as businessperson has a depth of product, service, technical and/or key business knowledge that makes them the obvious expert on a given topic. They have the ability to make the knowledge accessible, useful and easy to understand on the part of their client.