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Lori Bolin

Review Biography

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Lori Culp Bolin is President of Perpetual Learning, the educational development division of Perpetual Development. Lori has been a private business owner for 15 years, and is a 20-plus year veteran of driving sales results through interactive learning and communication. She has innovated and developed Sales Universities, Certification Programs and educational systems across multiple industries, with a focus on beating the competition through differentiated product knowledge and communication skills.

Lori has authored and developed over 100 educational programs with notable customer results. For example:
- Long Term Program:
150% growth in retail sales over four years with an emphasis in high-margin special-order receipts
- Short-Term Program:
50% increase in financial product sales (banking industry) in less than 6 months

Lori’s programs have been used to achieve a wide variety of sales objectives including:
- Increase early adoption of new products
- Decrease ramp-up time for new sales professionals
- Open new market opportunities
- Raise brand equity through higher quality sales representation

Customer sales teams using these programs have achieved honors such as Vendor of the Year in the big box retail industry and #1 Sales Force (named by Selling Magazine) in the healthcare industry.

Lori has won a number of awards including two nominations for Entrepreneur of the Year. She also won a United States Presidential Award for the development of a drinking and driving deterrence program that has achieved significant results in reducing repeat-offences by first-time drunk drivers.

Based in Indianapolis, Lori has been named one of the Indianapolis Business Journal’s “40 Under 40” community leaders. At home, she is named “mom” by daughter Carolina and son, Samuel.