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The Skills of Presenting
- Be an expert about your company and your product.
- Use involvement and participation techniques.
- Practice the presentation no fewer than three times.
- Use names repeatedly without redundancy.
- Establish your credibility early in the presentation.
- Use eye contact to establish rapport.
- Demonstrate advance preparation.
- Anticipate potential objections and concerns and be prepared with responses.
- Convince yourself to relax but not get “lazy” in your presentation.
- Prepare an outline and follow it appropriately.
- Use your own style. (Don’t imitate someone else.)
- Use your own words. (Don’t sound like you’re reading to the customer.)
- Put yourself in the shoes of the customer.
- Provide an overview of the presentation you are about to make.
- Accept fear as being good and be prepared to utilize it as a supply of energy.
- Introduce and interact informally before doing so formally.
- Identify any fears and/or deficiencies.
- Give extreme focus to the first five minutes!
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