Assessment services create a solid foundation for homebuilding firm.
The Problem: In 2005, a homebuilding firm faced
a dramatic increase in sales rep turnover while (not surprisingly)
experiencing a decrease in sales. The company was fighting for survival
in the midst of a robust market. They needed help fast.
The Process:
The solution for this company came as a result of implementing highly
validated sales assessments combined with seasoned consultation. Here’s
the play-by-play:
Step One: Expert analysis was used to evaluate the requirements for success in each job. Step Two: A benchmark profile was established for each sales position. Step Three: A hiring process was identified, including sales assessments of potential candidates and targeted interview questions around the benchmark. Step Four: Candidate assessments and interview results were compared against the benchmark profile to establish predictors for success in the sales role. Step Five: Only the best candidates with the highest predictors for success were hired.
The Payoff:
In under a year, turnover reduced by 75% and sales increased by 50%.
Today, the company uses a similar assessment protocol for every
executive position in the company, including the CEO.