Salespeople as Businesspeople #1

By: Brent Patmos

A salesperson with the competency of a businessperson reflects individual attributes and abilities that can establish a distinct competitive and sales advantage in the marketplace. This means more money to the salesperson and more sales and profit to their company. The next 22 blog posts will deal specifically with the behaviors, strategies and skill sets that lead to salespeople thinking as businesspeople and achieving advanced levels of sales performance.

Competency #1 - Strategic Thinking & Analysis: As a businessperson, the salesperson uses a wide range of information and sources to assimilate quantitative financial, economic, product, market and technical information. The salesperson as businessperson identifies issues and opportunities to improve customer profitability and competitiveness in their industry and in turn impacts results for themselves and their company.